Jessica Alba's Calendar

• FEBRUARY - The Latin actress has become the face of the new Campari Worldwide Multimedia Campaign, now on it's 10th anniversary.
  
  
  

  Mario Testino, Campari

• MARCH - The campaign features a TV commercial, an online experience and 13 snapshots by famed photographer Mario Testino, that will appear in Campari's limited edition Calendar, of which only 9,999 copies are printed.
  
  
  

  Mario Testino, Campari

• APRIL - Jessica Alba stated, "Mario's and Jean-Paul Goude's visions made it very easy to embody the Club Campari femme fatale. It was the first time I have ever worked with Campari, Mario and Jean Paul: they make you look like you can only imagine in your wildest dreams, I am a huge fan of their work and I look forward to working with them again".
  
  
  

  Mario Testino, Campari

• MAY - Jessica Alba, as the centerpiece of the campaign, provides a provocative look into a world of sophisticated beauty.
  
  
  

  Mario Testino, Campari

• JUNE - Mario Testino was selected as photographer for the Campari Calendar and print campaign for the second time, after the tremendous success of Hotel Campari, starring Salma Hayek.
  
  
  

  Mario Testino, Campari

• JULY - This is the third year on a row that they have chosen a Latina: Salma Hayek appeared in 2007, and last year, it was Eva Mendes. In 2002 and 2003, Brazilian model Magda Gomes was featured and in 2004, Carolina Bittencourt.
  
  
  

  Mario Testino, Campari

• AUGUST - The prestigious calendar celebrates its first decade with another impressive spread, where Jessica Alba shows off her post-baby body.
  
  
  

  Mario Testino, Campari

• SEPTEMBER - The Club Campari concept draws its inspiration from the most exclusive clubs on the planet: fun, cosmopolitan and social.
  
  
  

  Mario Testino, Campari

• OCTOBER - Testino masterfully found a new way to evoke Red Passion through Jessica Alba's explosive mix of beauty, sophistication and "joie de vivre".
  
  
  

  Mario Testino, Campari

• NOVEMBER - Club Campari is also interpreted through Jean Paul Goude's dramatic creativity and imagination, which are now engraved in the campaign: "I like to suggest desire and it is essential to me that actors perform naturally, like in real life. Spontaneity is everything. The spontaneity of a speech, the right gesture, the right glance, the right movement, all add depth to the story to be told".
  
  
  

  Mario Testino, Campari